Content Marketing is versatile, informative and engaging - so why isn’t your company using it?
Content Marketing may be the most relevant, engaging marketing technique. Why? The list goes on and on, to start here are our top 3 reasons we love content marketing.
Content marketing gives your company a voice, making the consumer feel as if they are conversing with a person rather than a corporate machine. Having open forums and starting conversation after providing information is a great way to encourage engagement between business and consumer. Once you have a voice you begin to build a relationship with the customer.
As you may know by now, It is more popular for consumers to research a company online before buying a product or service from that company. Many of these consumers turn to reviews, referrals, social media, and you guessed it - content! Having an open forum, like stated above, humanizes the company. Backing away from traditional hard selling, content marketing lets the consumers make the decision with you leading them along the way. How do you lead them in the right direction? By educating them.
Consumers can be weary of new products and companies, the best thing you can offer them is open education and transparency. That being said, not all content has to relate to specific company products - it’s fun to have an array of information flowing this ensures consumers that not everything is about making a sale, as stated above. Although it’s important to highlight content that directly aligns with your business and products, mixing in a few different views and key points about the industry to keep your page fresh and light.
Overall, content marketing is crucial to your relationship online with consumers and your marketing strategy. Being able to have a fresh voice to build relationships while education new and existing customers is the golden ticket.